Arab media gains direct access to BRICS united agenda through TV BRICS

Ahead of the 16th BRICS Summit in Kazan (October 22-24, 2024), the TV BRICS International Media Network has expanded its operations to include the Arab-speaking world by launching an Arabic version of its news portal. In the near future, TV BRICS also plans to establish a separate Arabic-language TV broadcasting branch. Arabic now joins Russian, English, Chinese, Portuguese, and Spanish as the sixth working language of TV BRICS. The addition of Spanish came earlier in 2024, during Russia's BRICS presidency.

“TV BRICS, as a member of the organizing committee for Russia’s BRICS presidency in 2024, is focusing on strengthening cooperation among member countries in the field of media communications. Since January, we have partnered with more than 20 new media outlets, bringing the total to over 70. Given the growing interest from Latin America and the Arab world, we have started full-scale work in both Spanish and Arabic. We have also prepared extensively for the summit in Kazan, launching special editorial projects and broadcasting the best films and programmes from various countries. Now, our focus is on supporting the meeting of state leaders in Russia, with plans to sign several media cooperation agreements at the summit”

Janna Tolstikova CEO of the TV BRICS International Media Network

The TV BRICS Arabic portal follows the same structure as its other language versions, offering international news, articles, and interviews. The portal also includes projects designed to introduce the BRICS+ countries and bring together expert communities. The editorial content is developed in collaboration with the network’s media partners.

In October 2024, TV BRICS launched the BRICS & G20 media project across all six languages, featuring a series of video stories and exclusive interviews ahead of the BRICS and G20 summits, which will be held in Russia and Brazil, respectively. The project involves representatives from government institutions, public figures, academics, journalists, and experts from Brazil, Russia, India, China, South Africa, Iran, and Ethiopia.

Ksenia Komissarova, Editor-in-Chief of TV BRICS announced that a TV BRICS crew will be on the ground in Kazan to cover the BRICS Summit, with coverage set to include the best films and programs from international partners during the week of October 21-27, 2024. Viewers will have the opportunity to explore projects on Chinese cuisine, Indian traditions, Brazilian agriculture, Russian small towns, and Venezuela’s scientific achievements.

Photo: TV BRICS