Deadline Looms For International Tourism Film Festival Africa Submissions 2022

The International Tourism Film Festival Africa (ITFFA) has opened entries for the 2022 international event; the deadline for submissions is 31st January 2022, as reported by DUrbanTV, a partner of TV BRICS.

Despite the challenging past two years, since the inaugural event in 2019 there have been over 2000 entries from 97 countries, making it clear that there was not only appetite but great enthusiasm for more interaction with African and South African tourism film and video content.

The ITFFA, founded in 2019, is hosted in proud cooperation with the International Tourism Film Festivals Committee (CIFFT). CIFFT’s partnership with the ITFFA is their first official backing of such an event on the African continent; their core mission since 1989 has been to reward excellence in travel video marketing by encouraging tourism destinations to achieve the excellence in promoting their products, services, and locations through digital storytelling.

Says Alexander V. Kammel, CIFFT Director: “More than 3500 films compete each year for the title of the World’s Best Tourism Films. African countries are underrepresented. It is time to show that Africa is full of talented men and women to be presented to the global creative community. This is why CIFFT strongly supports the ITFFA initiative.”

Western Cape Minister of Finance and Economic Opportunities, David Maynier, comments: “The Western Cape is fast becoming known for the various talented creative communities that stimulate economic growth within the film and tourism sectors. Events such as the International Tourism Film Festival Africa (ITFFA) not only contribute to the economic growth of the Western Cape Province, but also honour the men and women who create innovative video content, which ultimately contributes to marketing the province.”

ITFFA is further supported by promotional and other partners; Lifetree Marketing & Media, DurbanTV, Sustainable Tourism Partnership Programme, African Tourism Council and Legito Publishing.

A panel of local and international professionals and celebrities from the Tourism, Marketing and Film Industry make up the Jury who will evaluate the works submitted based on impact, creativity, style, subject matter, storytelling and goal effectiveness.

ITTFA is open to all entities or persons who own or have produced an audio-visual work related to tourism or destination marketing and its thematics.

Registration is free at the  platform.