In Russia, the behaviour of buyers is followed by "smart" price tags

In Novosibirsk, the first store began to work with "smart" price tags. This is the development of students of the Novosibirsk State Technical University (NSTU NETI). The program is able to change the prices of goods automatically, depending on demand, shelf life of products, stock balances, and purchase price, a correspondent for tvbrics.com reports with reference to the website of the educational institution.

"Smart" price tags are quite capable of replacing the marketing departments of stores. With the help of the developed tool, thorough analytics is carried out without the participation of personnel, and consumer behavior is monitored. “Smart” price tags will determine the traffic of visitors, their age, gender, will track how buyers move around the hall.

“Everyone knows that the departments with milk and bread are usually placed in the farthest corner, because there is always a high demand for these categories of goods. Products for pleasure, such as chocolate, are usually put along the way. But sometimes these rules need adjustment. Our system allows you to display real data how certain target groups move around the hall in order to place the products most profitably,” said Georgy Zorin, the Director General of the developer company, a fourth-year student of the mechatronics and automation faculty of the NSTU NETI.

All information collected by the program is processed using data from the customer relationship management (CRM), such as, for example, the 1C program. Then prices in stores can be quickly changed automatically or in the recommendation mode .

The advantage of Russian development is a very simple installation of price tags, this is the difference from its foreign counterparts. And there is no need for expensive transceivers and specialists for installation of equipment. All electronics are safely placed on the same shelf in the special unit. 

The development corresponds to the Neuronet market of the National Technology Initiative (NTI) in the Neuro-Communications and Marketing segment. It is based on technologies for predicting mass and individual behavioral effects. Marketing decisions are made after analyzing neuro and biometric data, identifying emotions.

In addition to “smart” price tags, the developers have many other programs, for example, an autonomous dust monitoring system, a personnel monitoring system using local navigation.

Photo: popmech.ru