Invest Durban has focused on positioning Durban as one of South Africa's premier business cities

With the South African & global economy showing early signs of some recovery following 2020's devastating economic slump, eThekwini Metro’s Team at Invest Durban has ramped up their vigorous drive to improve Durban’s positioning as one of Africa’s prime business destinations and to improve Investor confidence in the City. This being an addition to the “Buy Local – Invest Local” myriad support being given to Durban’s existing businesses.

Durban enjoys many investment opportunities, and via eThekwini’s Economic Recovery Plan, the Economic Development & Planning Cluster has doubled down on their efforts to engage and support business in the City, across South Africa, and across the world.

Invest Durban is a Unit within that Cluster of the eThekwini Municipality, and works in partnership between the public & private sectors to stimulate, plus facilitate investment within the Durban metropolis. It is geared to delivering world-class investor support services, inclusive of investment promotion and marketing, foreign investment identification, attraction and facilitation, existing investment after-care and expansion, plus investment advocacy to improve the business environment.

Commenting on Invest Durban's expanded investment marketing initiative, most recently at the main airports, eThekwini Municipality Mayor, Cllr Mxolisi Kaunda, said: "As one of the major Metropolitan Cities in South Africa, we knew we had to react quickly, decisively, and impactfully to support our businesses, the economy, and our people. Over one year into this pandemic, I am proud to confirm we have been doing just that. I therefore applaud all efforts by my Teams, and those in Business plus Community structures whom have all pulled together to make the differences we now see.”

The thrust of Invest Durban in this particular Campaign is to improve Investor confidence in the City, position the City as a pro-active business destination; one with a great work-life balance, plus access to a host of identified catalytic projects across multiple sectors, in turn leading to additional prospects regarding the expansion of formal industrial clusters and the development of value chains, from the townships to the “high streets”.



eThekwini Municipality Mayor further commented that Durban has been working hard on a number of large-scale projects which have the potential to make a significant regional impact.

"Our catalytic projects have been selected and accelerated for their scale in terms of employment creation, investment value and potential for revenue generation," He cited the Point Waterfront as a catalytic project example, indicating that projections point to a potential investment value at R40 billion and the number of permanent employment opportunities to be created as some 6 750.

He further stressed that work was being undertaken to optimise the growth and operations of not just particular economic sectors and catalytic projects, but also in key nodes such as CBD urban renewal & building upgrades, Tourism attractions and events, Beachfront maintenance, and Township nodal upgrades. These were confirmed to be done according to a sustainable Town Planning & environmental Framework package of approved Plans.

Underpinning these property investments, there is further co-operation between the public and private sectors via formalised development of industrial cluster initiatives, and township business support. These all aim to draw together experience and expertise from commerce and industry, Community and Labour organisations, Government and Academia.

Durban's priority investment sectors include automotive and allied industries, logistics and logistics management, ICT and BPS, agri-processing, life sciences - inclusive of pharmaceuticals, medical device manufacturing and health facilities, as well as further tourism asset development.

eThekwini Municipality Mayor, Cllr Mxolisi Kaunda confirmed: "The prospects for investment in these priority sectors is truly vast and encompasses tourism business opportunities and, crucially, the emergent oceans' economy as well. In essence, Durban - with its strategic coastal location, excellent climate, ample land availability, the busiest seaport in Southern Africa and an enviable life-style - is an exceptional travel, trade and investment destination. A destination we are taking to the rest of South Africa, Africa and the world, via this new airport marketing campaign."