Mexico to present diversity of its national culture to TV BRICS international audience

The United Mexican States are strengthening information cooperation with the BRICS countries through the TV BRICS International Media Network. The Mexican state cultural television channel Canal 22 has joined the international information exchange. The corresponding cooperation agreement was signed by Janna Tolstikova, CEO of TV BRICS, and Alonso Millan Zepeda, Director General of Canal 22.

“We at Canal 22 have a public mandate to promote and popularise Mexican culture. We strive to be a window from Mexico to the world and, for the rest of the world, a window into Mexico. The partnership with TV BRICS will allow us to offer our audience a more diverse range of content, bring the richness of the world to our television screen, and share our content with millions of households across the BRICS countries, showcasing Mexico to the world through the screen,” noted Alonso Millan Zepeda.

Canal 22 began broadcasting in 1993 and operates under the supervision of the Ministry of Culture of Mexico. The channel’s mission is to promote the country’s cultural diversity and to popularise science and the arts.

Janna Tolstikova, CEO of TV BRICS, emphasised that promoting international humanitarian ties through media communications, as well as the advancement of the historical and cultural heritage of different peoples, are priority themes within the consolidated BRICS+ agenda formed by the media network together with its partners.

In 2025, when a number of milestone anniversaries mark the establishment of diplomatic relations between Mexico and BRICS member states (50 years of cooperation with the UAE, 75 years with India, 100 years with Brazil, and 135 years with Russia), the country, its cultural uniqueness, and its business potential will be of significant interest to the global community.

"With Canal 22, we share core values that give us confidence in a fruitful joint effort and long-term successful cooperation. Promoting the cultural diversity of peoples and presenting achievements in art, science, and education attract genuine interest from audiences across the world and contribute to the development of intergovernmental cooperation. Our media partners in Mexico demonstrate a high level of professional competence and a strong intention to represent their country in the BRICS+ media space. For its part, the media network will enrich the agenda of Canal 22 and Canal 6 Televisión, which joined TV BRICS slightly earlier, with reliable information about the activities of BRICS and the national identities of its member and partner countries"

Janna Tolstikova CEO of TV BRICS

Today, media outlets from Argentina, Bolivia, Brazil, Venezuela, Colombia, Cuba, Mexico, Uruguay, and Chile cooperate with the media network in Latin America. In total, more than 30 countries participate in content exchange through TV BRICS, while the media network’s overall information presence covers 80 states.

Photo: Marek Bubenik / iStock