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Russia
17.02.23 14:05
Society

TV BRICS and Expert. Analytical Centre to implement large-scale information projects

Cooperation will create an exclusive tool for international positioning of Russia

TV BRICS and "Expert. Analytical Centre" have agreed to cooperate on the implementation of large-scale information projects. This agreement underlines the global thesis of recent years, innovative approaches in the work of the media are needed.

The signing of a memorandum between the analytical centre "Expert Analytical Center" and TV BRICS Media Network is an important step which defines further vector of information development of projects "Expert Siberia and Far East", "Expert North-West".

"Expert. Analytical Centre" has been engaged in analytical research of Russian and international level for several years already, and the need to cooperate with authoritative media providing high quality information of international level has only increased with the expansion to Siberia and Far East regions.

The unique model of information production and integration that underpins the TV BRICS system allows information to be retransmitted through a network of partners in the BRICS+ countries: Russia, India, China, Brazil, South Africa, Zimbabwe, Cuba and Argentina in the language of the media. The structure of TV BRICS' work is designed with an in-depth understanding of the linguistic, symbolic, cultural, political and economic environment of the bloc's countries. The multimedia content created is not simply translated into the language of the partner: it is created taking into account the mentality that is customary in the country of presentation.

"Thanks to this cooperation the partners and readers of "Expert. Analytical Centre" can publish a single information package, in which we present the analytics of the industry market and the opportunities of companies in other countries. In essence, we are talking about integrated content integration and working in a world without borders for Russian business. All the content created is broadcast through the local information channels of the countries, becoming part of the domestic environment and forming new meanings," said CEO of "Expert. Analytical Centre," Christina Muravyova.

Industry analytics and special research projects are an important complement to building a picture of the business world and establishing interaction between Russia and BRICS, SCO and EAEU countries.

"Cooperation with such a powerful partner in the field of industry analysis and applied research is an opportunity to expand the Russian information agenda, which TV BRICS+ currently distributes to the BRICS+ media, through the integration of high-quality economic research materials produced by the editorial offices of "Expert North-West", "Expert Siberia and Far East" projects," said Janna Tolstikova, CEO of TV BRICS Media Network.

"We are convinced that the cooperation between TV BRICS and "Expert. Analytical Centre" will create an exclusive tool for the international positioning of Russia, the creation and promotion of the business image of the country, the presentation of domestic business and the potential of regions in the global media space," she added.

"Expert. Analytical Centre" was looking for a partner who would help us make the system open and update it, providing new opportunities for placing information and new ideas for business, power and society. And we are happy to present you with a format that now allows us to talk about Russia's opportunities all over the world, an information tandem of two brands "Expert. Analytical Centre" and TV BRICS," said Andrey Oleksyuk, head of the "Expert Siberia and Far East" project.

"The unification of the competencies of the two teams will set a new level of communication between business, society and the government of friendly countries and will create the preconditions for the development of mutually beneficial relations. Thanks to TV BRICS, we will be able to increase our coverage and level of integration, and with the help of our analytical capabilities, we will be able to create a unique information landscape necessary for preparing and making managerial decisions," summarised Christina Muravyova.

Photo: istockphoto.com

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