TV BRICS projects to become available to viewers of the National TV Company Ossetia-Iryston

TV BRICS Media Network continues to expand its regional partnership by making its projects available to viewers of local channels. The TV BRICS audience, including foreign viewers, will have an opportunity to learn more about different regions of Russia.

TV BRICS' exclusive programmes - the travel show "Checklist" and the environmental programme "Let's be clear" - are broadcast on Iryston TV. For its part, TV BRICS will broadcast programmes 'I want to Alania' and 'North Caucasus' produced by Ossetia-Iryston. The premiere of the show "I want to Alania" will take place on 3 April at 17:00.

"It is very important and valuable for us to bring our creative product to new platforms. TV BRICS as a project expands the boundaries and becomes a conductor of the philosophy of an equal and creative dialogue of cultures. I'm sure that this kind of cooperation on the exchange of authors' content is a catalyst for the development of intercultural communication and a driver of growth in tourist traffic in our country," said Irina Karginova, head of NTC "Ossetia-Iryston".

Janna Tolstikova, CEO of TV BRICS Media Network, stressed that the media network pays special attention to the development of inter-regional cooperation with major media outlets in the five countries.

"We are very glad that Russian regional media also take an active part in international information exchange. In the nearest future TV BRICS in Russia will broadcast unique programmes "North Caucasus" and "I want to Alania" produced by Iryston TV. It is certainly an opportunity for our audience to rediscover the region, and we hope to share these programmes with our international partners. Of course, viewers of Iryston TV will be able to watch the exclusive TV BRICS show dedicated to tourism. We hope that our projects will resonate with viewers of the channel," she added.

Ossetia-Iryston is the first national television in North Ossetia, broadcasting 24/7 since 1 December 2017.

TV BRICS programmes are regularly broadcast on Russian regional channels such as Vmeste RF, Khakasia, NSC 24 (Novosibirsk) and Afontovo TV (Krasnoyarsk).

Photo: IStock