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Russia Кения
13.12.23 15:35
Society

TV BRICS will tell Kenya's viewers about small towns in Russia and the people of the Arctic

The programmes of the media network will premiere on K24 channel

MediaMax, a partner of TV BRICS in Kenya, has launched several series of programmes produced by TV BRICS Russia and its partners on its K24 channel (K24 TV - Kenya's Television online streaming and live TV viewing). K24 viewers will be able to watch a series of animated programmes " Children of the Arctic", provided by TV BRICS partner, as well as a series of programmes about small towns in Russia " City of Stories". In addition, TV BRICS projects about sports and national dances of the peoples of the world will be aired in Kenya. All programmes will be broadcast weekly, on Fridays, Saturdays and Sundays.

"Personal Trainer" (Fridays and Saturdays at 14:00).

If you are not a friend of sports - do not despair. Perhaps you just haven't had a good coach! The presenter of the project proves by personal example: everything is possible if you want. Olga Bubnova is afraid of heights, does not run in the morning and last time she did pull-ups on the bar in the ninth grade. But this does not prevent her from defeating herself and taking new heights. Every time she bravely learns another sport in just one training session and responsibly declares: emotions, drive, impressions are the best reward. Try to do it again!

"The Language of Dance" (on Sundays at 22:00).

There is a statement that dance is a language that can be understood without translation. Whether this is true, finds out the host of the programme Alexander Kononov. In each episode he studies a new dance, going to visit choreographers from different countries.

"City of Stories" (on Sundays at 22:30)

The aim of the project is to introduce international viewers to the original culture of the Russian countryside, to show stories that will resonate with everyone regardless of nationality, and to form a positive image of a provincial Russian town. It is also aimed at promoting SDG №11 - making cities and towns open, safe, resilient and environmentally sustainable.

"Children of the Arctic" (Saturdays at 7:55 a.m.).

Who says the Arctic is a desolate wasteland? The cartoon's main characters - wild Reindeer, Polar Bear, Anya and Vitya - disprove this myth! The Arctic is the centre of the world, a space for travel and discovery. The friends are travelling across the tundra and discovering the world. They often get into different trouble, but always help each other out and achieve their goals!

"Russia and the countries of the African continent are linked by a long and sincere friendship: since the times of the Soviet Union, relations between the countries have included a broad humanitarian agenda, joint projects are being implemented in a variety of sectors, including education. We are very happy that the residents of the BRICS countries and now Kenya can get to know the Russian Arctic better: for us, the North is a commonplace, while many children from hot countries have never even seen real snow in their lives. I hope that the programmes of the Children of the Arctic project will help to strengthen friendship between our countries and, perhaps, some of the children will want to come to Russia to study or work here," said Rustam Romanenkov, Deputy General Director –Secretary of State, Centre for Arctic Initiatives.

Mediamax Network is one of East Africa's leading media holdings that caters to all audience needs by creating exclusive visual content, entertaining audio content and broadcasting the most important news through TV channels, OTT platforms, ten radio stations, various digital platforms and print publications.

It should be noted that last month TV BRICS' programme "The Language of Dance" premiered on teleSUR, one of the largest resources in Latin America. Previously, the Venezuelan channel had already broadcast the first season of the TV BRICS media network project "City of Stories".

The Language of Dance programme was also broadcast by Zimbabwe Broadcasting Corporation (ZBC), the largest broadcaster in Zimbabwe, and on Brazil's leading TV channel ARTE-1 (Grupo Bandeirantes de Comunicação).

Photo: IStock

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