Currencies:
RUB/USD 0,0103
0,0000
BRL/USD 0,1729
0,0000
INR/USD 0,0114
0,0000
CNY/USD 0,1361
0,0000
ZAR/USD 0,0543
0,0000
IDR/USD 0,0001
0,0000
Weather:
Moscow -3 °C
Brazilia 22 °C
New Delhi 23 °C
Beijing -4 °C
Pretoria 35 °C
Cairo 16 °C
Tehran 4 °C
Abu Dhabi 21 °C
Jakarta 29 °C
Menu
Broadcast «BRICSterview»
-3 °C
Moscow
22 °C
Brazilia
22 °C
New Delhi
-4 °C
Beijing
35 °C
Pretoria
16 °C
Cairo
4 °C
Tehran
21 °C
Abu Dhabi
29 °C
Jakarta
RUB/USD
0,0103
0,0000
BRL/USD
0,1729
0,0000
INR/USD
0,0114
0,0000
CNY/USD
0,1361
0,0000
ZAR/USD
0,0543
0,0000
IDR/USD
0,0001
0,0000
TV BRICS Apps
Home
News
Videos
Podcasts
Menu
15:15 «BRICSterview»
15:15 «BRICSterview»
Now 16+
15:15

«BRICSterview»

It is indicated Moscow time in the programme. Please take into account the time difference with your time zone.
15:40 «Witnesses of the era»
Next
15:40

«Witnesses of the era»

16+
16:35

«City of stories»

16+
17:00

«BRICSreport»

16+
29.01.2511:11 Culture
Russia to release jubilee cycle about world-famous international authors of "Za Rubezhom" publication
28.01.2510:56 Culture
Young artists from BRICS countries to come to Moscow for training in 2025
27.01.2512:06 Culture
TV BRICS premieres film about gold mining in Urals to industry professionals in Ekaterinburg

Euphemisms in Hinglish – the language of modern India – Dinara Vasbiyeva

Hinglish is a blend of the two official languages of India, Hindi and English. It is often spoken by many educated Indians, today's student youth, Indian professionals working in information technology or outsourcing, and people in commerce.

Hinglish is the language of a hybrid culture of ethnic Indians born or living outside India. It became popular after the advent of satellite television in India. Dinara Vasbiyeva, PhD in Economics, Associate Professor of the Department of English and Professional Communication at the Financial University under the Government of the Russian Federation, told TV BRICS about it.

Bollywood, the Indian film industry, also plays a major role in the development of Hinglish. The dominance of Hinglish can be observed in Indian media, cinema, television, especially entertainment and music channels, advertisements. Phrases like "Yeh Dil Maange More" and "We are like this only" heralded the emergence of Hinglish in the advertising industry. Unsurprisingly, according to some representatives of major advertising agencies, most Indians will be able to understand you if you speak to them in more accessible Hinglish, as they have a superficial knowledge of English.

In most cases, the compound English word and Hindi word are euphemisms (a word or phrase used to disguise crude, offensive and plain language). These figures of speech avoid taboos at the expense of politeness.

Hinglish_studies.jpg

Musicals are a euphemism for Bollywood films. The "bold scenes" phrase replaces the description of racy scenes in films. "Rash driving (reckless driving)" is a euphemism to replace "reckless motorists". "Take a Chill pill" instead of relaxing and, perhaps most famously, "Don" instead of crime boss. "Desi" means compatriot, "Gandhigiri" (one following Mahatma Gandhi's principles) is used instead of Gandhism - these are some of the terms coined by Bollywood.

The English press in India often refers to the use of such vocabulary as the "Gutka accent" (refreshingly Indian). Here are some more Hindi terms that are commonly used in Indian English:

Achchaa - good

Angrez/firang is an Englishman

Array - hello

Bandh - general strike

Bus - enough

Junglee - wild

Masala - savoury, spicy

Neta - leader

Pakka - necessary

Yaar - buddy

Curry - a spicy dish that means Indian food to foreigners

According to David Kristal, a professor at the University of Wales, Hinglish, spoken by 300 million Indians worldwide, will become more popular than English as "certain phrases are bound to go global because so many Indians work in the IT sector.

As more Indians chat and send emails, the phrases and words they use to describe their lives will be picked up by others online.

Photo: istockphoto.com
Short
and to the point
Once a week we will cover news in the BRICS countries
By clicking on the "Subscribe" button, you agree to the processing of personal data


MORE ON THE TOPIC

Indonesia's accession to BRICS: new stage in development of international relations – Anastasia Golyakova
Find out what to see in Baikal in 3 days – Kira Gracheva
BRICS Food Independence – Anastasia Golyakova
BRICS New Development Bank impact on trade: challenges and opportunities for Brazil – Pricila Menin
It is too early to talk about replacing artists with artificial intelligence – Stanislav Starchenko
BRICS Path to Global Influence – Anastasia Golyakova