Акционерное общество "ТВ БРИКС"
tvbrics@tvbrics.com
Рубцов переулок, д.13, Москва, 105082, RU
+74996425304
Currencies:
RUB/USD 0,0128
0,0000
BRL/USD 0,1954
0,0008
INR/USD 0,0104
0,0000
CNY/USD 0,1477
0,0003
ZAR/USD 0,0607
0,0000
IDR/USD 0,0001
0,0000

INTERNATIONAL

MEDIA

NETWORK

Menu
Broadcast «BRICSterview»
RUB/USD
0,0128
0,0000
BRL/USD
0,1954
0,0008
INR/USD
0,0104
0,0000
CNY/USD
0,1477
0,0003
ZAR/USD
0,0607
0,0000
IDR/USD
0,0001
0,0000
TV BRICS Apps
Home
News
Videos
Podcasts
Menu
15:15 «BRICSterview»
15:15 «BRICSterview»
Now 16+
15:15

«BRICSterview»

It is indicated Moscow time in the programme. Please take into account the time difference with your time zone.
15:50 «The Art of Sport»
Next
15:50

«The Art of Sport»

16+
16:05

«One belt, one road: from past to future»

16+
16:30

«Lеt's be clear»

16+
13.07.2612:30 Culture
Mariinsky Theatre and TV BRICS to promote classical theatre arts across BRICS countries
03.07.2612:00 Society
Ghana joins international exchange of information via TV BRICS
30.06.2612:00 Society
Latin American countries establish media cooperation with BRICS via TV BRICS
TV BRICS

Cloudberry – Symbol of Russian North

If I were asked to name one reason to visit Yamal, I would answer without hesitation: “To try the cloudberry.” Its taste is unlike anything else. There is something truly special about it. No wonder, for example, that pickled cloudberries were among the favourite delicacies of the great Russian poet Aleksander Pushkin.

Different names for the cloudberry

This northern berry has many names. One of them is “Bakeapple,” which it received because it grows on marshy lands. “Reverse berry” refers to its ripening characteristics: at first the cloudberry is bright red, and when it becomes ripe, its colour changes to orange-yellow. Another name is “Nordic berry."

Health benefits of the cloudberry

In terms of vitamins, the Yamal cloudberry is truly unique. The further north the territory, the shorter the summer, meaning the berry has to absorb as many nutrients as possible in a limited time. It’s no coincidence that it contains four times more vitamin C than citrus fruits; this always protected the northern peoples from scurvy. Cloudberries are also rich in pectin, which helped local residents make up for the lack of fibre, as in the harsh northern climate, vegetables and fruits do not grow, and food supplies have always been limited.

The main berry for the Nenets

In the mythology of the indigenous tundra people, the Nenets, the cloudberry was the only food that the god Torum gave to the first humans, forbidding them to eat anything else. However, they disobeyed and gave in to temptation. Since then, the Nenets have had a ritual for gathering cloudberries. In the first clearing where berries are found, they are greased with butter, fat, or syrup so that even more cloudberries will grow there the following year. An important rule: berries in this clearing must not be picked. Gathering continues elsewhere, and when the first berry is picked, they say, “Let this year be a fruitful one.”

Cloudberry – one of the symbols of Yamal

Today this berry serves as a source of inspiration for local craftswomen and artisans. They create jewellery and clothing featuring its image, soap, and cosmetics made with cloudberry purée. In addition, you can try many treats made with this “northern orange”: jam and preserves, pastila, jelly, and Ivan tea with dried berries and cloudberry sepals. On my gastronomic tours, I treat guests to my signature naturally fermented cloudberry kvass.

Lidiya Kvashnina, a resident of the Resource Centre for New Media and a member of the BRICS Bloggers Team project, provided the material.

More than 500 bloggers cooperate with the Resource Centre for New Media. They are engaged in popularisation of working professions, internal and external tourism, and promotion of the regions' brand. Influencers get opportunities to develop their media skills, competences, and useful communications; can create joint projects within the community; and promote quality content in social networks.

Short
and to the point
Once a week we will cover news in the BRICS countries
By clicking on the "Subscribe" button, you agree to the processing of personal data


MORE ON THE TOPIC

From Samarkand to pyramids: spiritual and cultural tourism boosts Egyptian-Uzbek relations
Golden Tourism Bridge: Egypt and Malaysia to open new horizons for bilateral tourism in 2026
Longevity in BRICS Countries: Programmes, Innovations and Approaches
Egypt and Myanmar: cultural tourism cooperation and heritage preservation
From Russia to Iran, from Tula to Boroujerd: Russo-Iranian story of samovar
Fashion diplomacy, BRICS countries and South Asia