Brazil allocates R$335 million to advertise against COVID-19

The Brazilian government, through the Ministry of Health and presidential Public Relations Secretariat, has spent R$ 335 million ($ 64 million) on advertising campaigns against COVID-19 since the pandemic began. Of this amount, they spent R$ 182.3 million in 2020 and R$ 152.4 million in 2021. Poder360 media cites data from the Ministry of Health study 

The most expensive campaign cost R$ 38.6 million ($ 7.4 million). It widely covered the first phase of vaccination against coronavirus infection - adverts were broadcast from the 20th of January to the 15th of February 2021 on the radio, TV, online and street panels. In total 29 campaigns have been carried out, since the virus began to spread in the country.

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