Egypt targets 30 million tourists annually as President outlines tourism growth strategy

Egypt has set a goal to attract 30 million tourists annually, as President Abdel Fattah El-Sisi reaffirmed the country’s commitment to accelerating the development of its tourism sector.

According to Sada El-Balad, a partner of TV BRICS, the announcement came during a high-level meeting in Cairo with senior officials and international representatives.

El-Sisi emphasised that expanding tourism remains a national priority, with a focus on enhancing infrastructure, increasing investment and strengthening Egypt’s position as a leading global destination. He noted that hosting major international tourism events reflects growing international confidence in Egypt’s capabilities and readiness to support further global initiatives.

According to Egypt’s Presidency, cooperation with the global tourism body is expected to play a key role in promoting sustainable sector growth and boosting international visitor flows.

During the meeting, representatives of the organisation confirmed plans to hold a major international event in Egypt, bringing together around 270 global tourism leaders. The initiative will include a maritime route passing through several Egyptian cities and ports, highlighting the country’s strategic location and diverse tourism assets.

Participants described the event as a strong signal of confidence in Egypt’s tourism potential, citing the country’s stability, expanding infrastructure and continued efforts to attract investment. Egypt remains one of the most sought-after destinations globally, they noted.

The delegation also expressed interest in deepening cooperation with the Egyptian government in tourism development and investment, particularly in modernising infrastructure and improving visitor experience.

Experts note that achieving the 30 million visitor target would mark a significant milestone for Egypt’s economy, strengthening its role as a major tourism hub in the Middle East and globally.