Gonzalo Ponce Leiva, Producer and communication specialist: "Media outlets of BRICS countries and Global South can significantly expand their influence"

Cooperation among BRICS states in the media field serves as a bridge for cultural integration. By organising joint projects and incorporating works from the countries of the Global South into its activities, the group enriches international audiovisual diversity.

What formats are currently most effective in building trust between media and viewers?

What contribution does cinema make to preserving humanity's cultural heritage? Are movies from the BRICS countries popular in Ecuador and other Latin American countries?

Producer and communication specialist Gonzalo Ponce Leiva talked on these topics in our BRICSterview.