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21.10.25 11:00

Tourism

Four Chinese villages among UN's best tourism destinations for 2025

UN Tourism recognises rural Chinese communities for heritage preservation, sustainability, and inclusive development

Four Chinese villages have been named among the UN World Tourism Organization’s (UNWTO) Best Tourism Villages for 2025. The announcement was made during a global rural tourism gathering held on 17 October in Anji County, Zhejiang Province. This is reported by CGTN, a partner of TV BRICS.

The selected villages – Digan, in Zhejiang Province, Dongluo, in Jiangsu Province, Huanggang in Guizhou Province, and Jikayi, in Sichuan Province – reflect China’s regional diversity and commitment to heritage conservation.

Each community has embraced tourism as a tool for rural revitalisation, showcasing natural landscapes, traditional architecture, agricultural systems, and active local participation, particularly among women.

UN Tourism praised China’s long-term strategy to harness tourism for poverty reduction and rural prosperity. “These villages are a model for how tourism can support inclusive development, heritage protection, and sustainable living,” said Sandra Carvao, Director of Market Intelligence at UNWTO. Officials believe the success offers valuable insights for global rural development efforts.

Photo: efired / iStock

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Prabowo Subianto

President of Indonesia

"This roadmap sets the framework for our joint efforts. Indonesia and Belarus have great potential for expanding cooperation in various fields. Our cooperation will focus on industrial development and agricultural modernisation. In industry, we see a major opportunity to increase trade volumes, investment, and cooperation between our two countries. We are also pushing for closer collaboration in culture and human resource development"

Liao Fan

Director of the Institute of World Economics and Politics at the Chinese Academy of Social Sciences (CASS)

"We also encourage countries of the Global South to work together and contribute to the global economy. We also call on developed countries to set aside issues such as national security and strategic competition when we are discussing real global challenges – pressing issues such as public health or poverty reduction – so that development resources can be channelled truly effectively to those countries that need them. [...] Major powers and large countries must bear greater responsibility for the well-being of people around the world. This is the responsibility of the major powers"

Anutin Charnvirakul

Prime Minister of Thailand

"Russia has been a trusted friend of Thailand for over a century. […] Next year, we will mark the 130th anniversary of the establishment of diplomatic relations between our countries. We will commemorate this important milestone with high-level exchanges, thereby reaffirming our shared commitment to an even stronger partnership for the benefit of our peoples"

Ferdinand Marcos

President of the Republic of the Philippines

"First, peace, security and stability. [...] We need our joint efforts to contribute to peace and security and to respond promptly to all threats. Second, a more dynamic economic partnership. Our areas of cooperation in trade are developing. We need to act more ambitiously and decisively in order to facilitate trade, economic flows and the expansion of the business community. [...] And third, perhaps one of the most important areas, is our peoples, grants, student exchanges, academic partnerships and tourism. [...] The relationships that are being built between our countries are reflected in the summit declaration, and they provide what policy alone cannot achieve"

Anwar Ibrahim

Prime Minister of Malaysia

"The relations in the last few years have been remarkable. We have seen impressive development, and my visit was – you were fantastic. We see the enormous role that Russia can play not only in Malaysia but also in the developing world, ASEAN and the rest. We are exploring this halal economy and finance. We are now almost finishing the visa abolition arrangement. [...] And then you have also agreed to these flights for tourism, for trade, and connectivity between Malaysia, Moscow, Kazan, and other cities in Russia"

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