Local and international experts to speak at symposium to boost investment for KZN tourism

Some of the world’s top tourism experts are among the speakers at the TIA360 eThekwini Tourism Investment Symposium – which aims to boost and attract investment to Kwa-Zulu Natal’s tourism industry – which takes place online on Thursday, August 5.

The primary aim of this conference is to help local tourism projects receive much-needed funding and support by matching them with potential investors and supportive stakeholders.

There are six sessions throughout the day: AgriTourism; Community Tourism; Eventing4Tourism; Tech4Tourism; Finance4Tourism and Education4Tourism, running from 09:00 to 18:00, with global and local experts taking part.

Participation is free and anyone interested in attending can register at.

Richard Perez, founding director of the Hasso Plattner D-School at the UCT Business School, will kick off the conference with the first keynote address "Re-imagining Tourism Through Human-Centred Design - Passion for Africa". Perez is a design thinking specialist whose motivation is to get project teams to innovate.

Other notable guests include:

Chris Flynn, who is currently president and CEO of the World Tourism Association for Culture&, Heritage Australia. With 36 years’ executive level experience in international tourism and aviation and having worked in a wide range of countries across four continents, Flynn has developed an intimate knowledge of the industry and the requirements needed to identify critical trends that have the potential to influence development and expansion.



The UK’s Ged Brown, founder and CEO of Low Season Traveller, the worlds’ first organisation completely dedicated to the promotion of travel during the off- seasons in each destination, as a way to alleviate the growing problem of over-tourism. With more than 20 years’ experience developing business relationships in the global travel and tourism industry, Brown has held senior management positions at many prominent travel organisations such as Thomas Cook, Travel Weekly, MyTravel, TUI and Kuoni.

Dr Thabo Lehlokoe, co-founder and chairman of Seemahale Investment Corporation, Seenergy and Seemahale Telecoms Proprietary Limited, a medical doctor turned entrepreneur with a special interest in ICTs. He is also the Executive Chairman of Tafari Capital, which has developed and launched Africa’s first Integrated Digital Finance and Commerce Platform to address the extensive needs of the African consumers, entrepreneurs and businesses and to resolve socio-economic concerns of financial inclusion, market access and opportunity creation.

Kenyan Judy Kepher who, in 2018, was recognised by Women Academics in Tourism (WAIT) as among the Top 50 Awesome Scholars in Tourism. In 2019, she was awarded the Sustainable Citizen Award by Forbes Woman Africa in recognition of her outstanding contribution to awareness and knowledge of sustainability in tourism in Africa and beyond.

In 2020, the Centre for Responsible Tourism awarded her a lifetime achievement award for her contribution to sustainable tourism and in the same year she was named amongst 40 global shakers in sustainable tourism.

Natalia Bayona, leader of the Innovation at the World Tourism Organisation (UNWTO). In 2016, she began her 10-year tenure in ProColombia, during which time she has lived in six countries developing strategies that boost export, foreign investment and tourism for Colombia.

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