Nina Fideles, Executive Director of Brasil de Fato Media Network: “You need to understand people of another country in order to convey your message to them”

The media plays a key role in strengthening relations between the BRICS countries. By promoting the current agenda of the countries of the Global South, they create a balance in the global media space. This is facilitated by the exchange of content between the media – its intensification has been noted by the authorities of the group over the recent years.

Why is it important to cover newsbreaks outside your home region? Where do Brazilians watch the news most often? Is it necessary to integrate artificial intelligence into the work of news services?

Nina Fideles, Executive Director of the Brasil de Fato media network, answered these and other questions in the BRICSterview.

TV BRICS reporter: Yaroslav Toro Nesterenko