Vietnam accelerates smart tourism with AI and digital services
The Vietnamese capital is developing digital tools to improve visitor experiences and tourism management
-
![]()
Photo source: tawatchaiprakobkit / iStock
Hanoi is expanding the use of digital technologies in tourism, from trip planning and ticketing to visitor services and destination management to improve the quality of travel experiences and support more efficient tourism management. This was reported by Vietnam News Agency (VNA), a partner of TV BRICS.
At a museum in Vietnam, a robot receptionist has been greeting visitors since June. It can answer questions about artworks and artefacts, provide information and create tour routes based on the time available to each visitor. Other attractions have introduced automated audio guides and electronic ticketing.
Digital technologies are also being used to create new ways of exploring Hanoi. Virtual reality and digital maps are available at several sites. Tourists can also use digital services to book accommodation, order meals and arrange transport.
According to experts, the city plans to complete its digital tourism platform by 2030. Nguyen Anh Tuan, Director of the Institute of Tourism Economics, has proposed establishing a tourism data centre to bring together information on destinations, events, visitor behaviour and feedback. Artificial intelligence could then be used for forecasting visitor flows, market analysis, multilingual assistance and tourism promotion.
The city is also working to connect tourism databases, heritage sites, craft villages and tourism products through a unified digital ecosystem. Nguyen Tran Quang, Deputy Director of the municipal Department of Tourism, said Hanoi is accelerating smart tourism development in line with its destination concept of being "Safe – Friendly – Quality – Attractive – Smart". The initiative is expected to support the capital’s tourism sector and contribute to the development of its creative economy.
-
![]()
Tourism30.08.26Kyrgyzstan becomes world’s best destination for solo adventure travel in 2026 -
![]()
Tourism28.08.26Foreign tourist arrivals to Russia rise by 20% in first half of 2026 -
![]()
Tourism27.08.26Zimbabwe turns to sport as catalyst for tourism growth in Masvingo -
![]()
Tourism13.08.26Egypt welcomes Russia's decision to launch direct flights to Borg El Arab and El Alamein -
![]()
Tourism12.08.26Ghana records growth in tourism as international arrivals exceed 1.3 million -
![]()
Tourism06.08.26Vietnam embraces sustainable tourism as travellers prioritise local communities and greener travel
-
![Vladimir Putin]()
Vladimir PutinPresident of Russia"We are developing mutual trade, which is growing; it increased by over 12 per cent last year. We have a joint commission working in this sphere. Our focus is on agriculture, shipbuilding, information technology and energy, including nuclear power. We have signed a free trade agreement between the Eurasian Economic Union and Indonesia. Jakarta is our reliable and old friend within ASEAN. We are working together at all international platforms, including the UN" -
![Vladimir Putin]()
Vladimir PutinPresident of Russia"More and more Iranian students are choosing Russian education. We are very pleased about this. A great many future doctors are studying in Russia. In the 2025–2026 academic year, the number of Iranian students in Russia approached 10,000, with 802 of them studying at the expense of the Russian state budget" -
![Xi Jinping]()
Xi JinpingPresident of the People’s Republic of China"The foundation of our bilateral relations will only grow stronger, and we will confidently move forward to a better future. […] The striving of nations on our planet for peace, development, cooperation and mutual benefit remains unchanged. The vital mission of the Shanghai Cooperation Organisation is to maintain stability and promote the development of our region" -
![Alisher Salomov]()
Alisher SalomovAdviser to the Chairman of the National Committee for Ecology and Climate Change of the Republic of Uzbekistan"First and foremost, I would like to highlight the importance of this Central Asia–Russia initiative, because environmental problems know no borders, and only a shared understanding of these problems and the search for joint solutions can deliver positive results" -
![Joao Paulo Capobianco]()
Joao Paulo CapobiancoBrazilian Minister of the Environment and Climate Change"The BRICS countries have a very high level of responsibility because they share an important part of the world's biodiversity, landscapes, populations, food production and water resources. So, we have an opportunity to lead by example. We have our development bank, which can demonstrate and develop new ways of financing programmes. We can reduce the risks for private capital to invest in restoration and efforts to combat desertification"
