BRICS contemporary Art event to be held in mid-January

In the middle of January, 2022 starts the International Meet BRICS Art project with the participation of Ural painters – members of the Association of Artists of Sverdlovsk Oblast – and their colleagues from different regions of Brazil, India and China. The events are enabled by the grant support of the Presidential Fund for Cultural Initiatives.

The program includes a series of online meetings between professional artists from the BRICS countries and a 3D exhibition of their work. More than 100 amazing, diverse works of masters from the alliance countries can be seen by visitors getting acquainted with the peculiarities and elements of national identities.

The events will play an important role in expanding and deepening cooperation in the field of culture and art, in the development of intercultural dialogue strengthening mutual respect and rapprochement of the BRICS peoples.

“The Alliance has existed for more than 10 years, but only recently the issues of socio-cultural and humanitarian cooperation are reaching a new level. Both business projects and intercultural initiatives between BRICS members are actively developing today. Our project will showcase the unique cultural traits of the artists from the alliance  countries. Through the prism of original cultures the public will experience critical issues of concern to all of us: love, family values, links between generations. We decided to use the possibilities of digital diplomacy to introduce these works to as many viewers as possible. This will allow us to get beyond the boundaries separating participants and spectators, unite them around the beautiful and the eternal,” comments Anna Kurumchina, Director of the Agency for Cultural and Scientific Diplomacy.

Another goal of the Meet BRICS Art project is to promote regional art in Russia and abroad. Today, out of the 500 Ural artists, an insignificant part is exhibited abroad. To change the situation, new initiatives, strategies and technologies are needed that will overcome local constraints and introduce authors to a new audience.

During the online meeting, the artists of the Sverdlovsk region and their international colleagues will discuss current trends in the development of art in the post-Covid world. They will also consider the prospects for interaction between artists from the BRICS countries.

The project was initiated by the non-profit organization "Agency for Cultural and Scientific Diplomacy" and is supported by the Ministry of Culture and the Association of Artists of Sverdlovsk Oblast. The events will run until April 2022.