The country has launched a major digital campaign to build an appealing image for visitors
The Egyptian Tourism Authority has announced the launch of an online campaign aimed at attracting at least one million Arab tourists and reaching over 500,000 bookings by mid-2026. This was reported by MENA, a partner of TV BRICS.
It is noted that the authority is actively engaging with tourists through digital platforms. The organisation is publishing promotional materials showcasing the development of tourism, upgrades to infrastructure, and improvements in service quality.
The campaign includes video advertisements on websites and search engines and content in both Arabic and English, as well as smart outdoor advertising in cinemas and shopping malls across Arab countries. It highlights a wide range of leisure options, beach tourism, entertainment, cultural and sporting events, and modern travel experiences.
The campaign will run until mid-2026 and is expected to play a key role in revitalising and diversifying tourist flows from the Arab world.
Photo: iStock
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