Orchestra 
DIGITAL WORLD
BRICS+ Media Centre 
MODERN RUSSIAN 
The documentary series explores how football brings people from different countries together and becomes part of their cultural identity
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TV BRICS / TAL [Photo source]
TV BRICS will premiere "The Colours of Football", an international media project dedicated to the FIFA World Cup 2026™, for its television audience. The initiative was launched by the Latin American television network TAL (Televisión América Latina), a partner of TV BRICS. Filming took place in Mexico, Colombia, Argentina, Ecuador, China, and Russia.
Each episode is a collection of short documentaries about the love of football shared by fans, players and coaches, told through childhood memories, family traditions and personal life stories. These narratives illustrate how football becomes part of the cultural identity and collective memory of different nations.
"The series focuses not on sporting rivalry but on people and their stories, in which football becomes a place for encounters, identity formation and a source of change. The significance of the project for international audiences lies in its harmonious combination of local characteristics and universal human values. Each story reflects a unique cultural environment, yet the emotions, dreams and ideas it conveys resonate with viewers around the world. 'The Colours of Football' uses a shared passion for the sport as an opportunity to introduce audiences to different cultures while highlighting what unites people: the desire for dialogue, cooperation and mutual support," said Matias de Rivas, Chief Coordinator of TAL (Televisión América Latina).
TV BRICS took part in the production of the international media project and contributed a story filmed in Moscow. Anastasia Shishkalova, Head of the Latin America Department at TV BRICS, noted that "The Colours of Football" reflects the media network's mission to strengthen humanitarian ties between countries. In this context, sport serves as a powerful unifying force and a universal language understood by people of all ages, nationalities and cultural backgrounds.
Anastasia Shishkalova also emphasised that "The Colours of Football" marked the first practical collaboration between TV BRICS and TAL and contributed to the development of their partnership. In June 2026, the two major media networks became official partners.
TV BRICS develops and promotes international media projects that contribute to the achievement of the United Nations Sustainable Development Goals and highlight the key areas of cooperation among BRICS member states and partner countries. One such example is the documentary series "The Art of Sport", dedicated to sports and cultural cooperation.
The documentary series "The Colours of Football" will premiere on TV BRICS Russian-language channel on 12 August at 08:30, 13:30 and 21:30 (GMT+3). Repeat broadcasts are scheduled for 15 August at 09:30, 15:30 and 21:00 and 16 August at 18:30 and 23:30.
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