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16.05.24 16:45
Society

TV BRICS scales international initiatives of Russian Quality System in BRICS+ media space

The partnership agreement aims to promote a culture of quality goods and services


TV BRICS International Media Network will become an international information partner of the Autonomous Nonprofit Organisation "Russian Quality System" (Roskachestvo). The relevant cooperation agreement was signed on 16 May 2024 at the XV International Economic Forum "Russia – Islamic World: KazanForum 2024" held in the capital of the Republic of Tatarstan. The document was signed by Janna Tolstikova, CEO of TV BRICS, and Maksim Protasov, Head of Roskachestvo.

The cooperation between the partners is aimed at promoting Roskachestvo's international initiatives in the BRICS+ media space and developing cooperation with the BRICS+ countries in promoting the ideology and culture of quality of goods and services, tourism and hospitality, halal, organic and green products.

"The signing of the co-operation agreement between Roskachestvo and TV BRICS opens up new opportunities to promote initiatives in the field of improving the efficiency of business processes, as well as the quality of goods and services at the international level. By joining efforts, we will be able to effectively communicate the ideology of quality to the citizens of the BRICS+ countries and other partners, contributing to the development of co-operation in various spheres. I believe that the agreement will be a catalyst for further integration and strengthening of ties between our countries in cultural and economic aspects," said Maksim Protasov, head of Roskachestvo.

The Russian Quality System was established by the Russian government in 2015. It is a national development institute combining high technology, professional expertise and international research experience in the field of quality and safety of processes, products and services. The aim of the organisation is to improve the lives of Russian citizens by introducing efficient production standards and advanced management technologies in the country's enterprises, as well as improving the culture of consumption.

Earlier, the TV BRICS International Media Network acted as an information partner at the International Forum "World Quality Day", which is held annually in November. The event is organised by Roskachestvo with the support of the Russian Ministry of Industry and Trade, Rosstandart and Rosaccreditation.

"Now, together with Roskachestvo, we will start regular information work to promote Russia's initiatives and achievements in the field of quality of goods and services through our partner media network in the BRICS+ countries. By doing so, we also hope to facilitate the entry of domestic producers of high quality products into foreign markets. The issues of developing international trade relations with Russia are now in the focus of special attention of the BRICS member countries and partners of the interstate association"

Janna Tolstikova CEO of TV BRICS

Earlier, on the margins of the XV International Economic Forum "Russia – Islamic World: KazanForum 2024", TV BRICS and the Republican Agency for Press and Mass Communications "Tatmedia" signed a co-operation agreement on information support for the international activities of the Republic of Tatarstan.

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