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SPACE FOR MEDIA DIPLOMACY
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Victoria Ruzvidzo, Editor of The Herald: "BRICS Summits broaden global media discourse and strengthen alternative voices"

Expert comments on digital transformation, BRICS cooperation, and the growing role of the Global South in shaping a multipolar information space

The TV BRICS International Media Network presents a special project for the 20th anniversary of BRICS: “Global Media Briefing.” Expert commentary from representatives of the leading media of BRICS+ countries and partners of the media network covers issues of shaping a unified global agenda; building a multipolar system of global media communications; current trends and key events of the past 20 years for the development of media discourse; and forecasts for the further evolution of the media landscape.

In an exclusive interview with TV BRICS, Victoria Ruzvidzo shares her perspective on the key shifts that have transformed global media over the past two decades, the role of BRICS in fostering dialogue and cooperation, and why trust, ethics, and inclusivity will be central to the future of international journalism.

Which event of the past 20 years has been most significant for the development of media discourse and the formation of a multipolar global media system?

One of the most significant shifts has been the rise of digital and social media platforms. That marked a real turning point, creating space for new voices, especially from the Global South. As countries such as China, Russia, and other emerging economies have grown, their international media platforms have also strengthened, helping to move the world towards a more multipolar information system.

What has been the most vivid and creative event that helped bring media together and contributed to a shared global agenda?

The BRICS Summits stand out clearly in this regard. They have been well organised and quite innovative in the way they bring media together around common issues. Beyond the official meetings, they create space for meaningful dialogue on development, global governance, and South–South cooperation. They also encourage media organisations from BRICS countries to collaborate through content sharing, joint forums, and exchanges. Over time, this has helped broaden global media discourse and strengthen alternative voices.

What is your forecast for media communications over the next 20 years?

Media will continue to move deeper into the digital space, with technology such as artificial intelligence and data journalism playing a bigger role. But, as things get faster, trust will matter more than ever. People will look for media they can rely on – media that verify information and provide proper context. Those who combine technology with strong ethics will be the ones that last.

What key elements should a shared global agenda include from the media perspective?

From a media point of view, any shared global agenda should be people-centred. It should focus on sustainable development, climate change, public health and economic justice. It also needs to respect cultural diversity and ensure fair representation, especially for regions like Africa. Media should help bring people together and encourage understanding, not deepen divisions.

Which issues from Zimbabwe should receive more attention from foreign media?

There is a lot happening in Zimbabwe that deserves more balanced attention. Economic reforms, infrastructure development, changes in agriculture and engagement with international partners are all important stories. Events such as the Zimbabwe International Trade Fair and investment forums say a lot about the country’s direction. Zimbabwe’s role in regional diplomacy, peacekeeping and climate resilience is also worth highlighting.

How do you view the idea of a unified Eurasian or global information space?

It is a positive concept, provided it is built on mutual respect and equality. Cooperation does not have to remain abstract – it can take practical forms such as content sharing, journalist exchanges, joint training programmes, and co-productions. At The Herald, we have seen how international collaboration can enhance skills, broaden perspectives, and strengthen professional standards.

What does true journalism mean to you?

For me, true journalism is about responsibility and service. It means reporting the truth with care, putting people first, and acting in the public interest. Accuracy, balance, and integrity are essential, regardless of the platform.