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Economics

TV BRICS and Prensa Latina sign cooperation agreement

The parties plan to exchange news and video content

TV BRICS and Prensa Latina, the Latin-American News Agency S.A., have signed a cooperation agreement. Both sides agree to take joint actions on media cooperation about the current events of the internal and international life of their countries in English, Russian, Chinese and Portuguese.

“For Prensa Latina this agreement serves our goal of expanding our news services. It's been over 60 years that the agency has been reporting from our offices around the world, particularly from Latin America. We are committed to continue doing so with greater objectivity and greater adherence to the truth in the midst of a troubled world in which much information circulates in the Web, thus requiring from us higher responsibility in reporting for the benefit of our nations,” said Luisa Maria Gonzalez, Vica President of Information of Prensa Latina.

Editor-in-chief of Prensa Latina Martha Isabel Andrés said that cooperation between TV BRICS Media Network and Prensa Latina is very important, because they share a variety of topics that cover both media.

“TV BRICS is very useful for us to have this opportunity of sharing content: all videos, news that you can provide us from different places you are in, and getting to your audiences and getting to our audiences is very important for us. It will be fruitful for both of us,” she said.

TV BRICS CEO Janna Tolstikova underlined the importance of the agreement with Prensa Latina, she pointed out, that for the Media Network it is an opportunity to open Latin America to the BRICS audience.

"TV BRICS tries to develop cooperation not only within the five countries, but also in the format of BRICS+. And of course, Prensa Latina from Cuba is a very important partner as it has a long history and presence not only on the continent. Media outlets produce their materials in different languages.”

Janna Tolstikova TV BRICS CEO 

"TV BRICS tries to develop cooperation not only within the five countries, but also in the format of BRICS+. And of course, Prensa Latina from Cuba is a very important partner as it has a long history and presence not only on the continent. Media outlets produce their materials in different languages,” she mentioned.

Janna Tolstikova added that the Media Network would like to develop the bilateral relations with Prensa Latina in the field of cultural exchange.

"We are open towards organising film screenings, respectively, of content produced by Cuban journalists and filmmakers," said the general director of TV BRICS.

"The work of Prensa Latina representatives in South Africa, India, China and Brazil makes it easier to exchange information. TV BRICS covers important events in Russian, English, Portuguese and Chinese, which helps to bring us even closer to the BRICS audience," said German Hermin Ferras Alvarez, head of Prensa Latina in Moscow.

Negotiations on cooperation between TV BRICS and Prensa Latina took place as part of the “InteRussia” internship programme. This project was organised by the Alexander Gorchakov Public Diplomacy Fund and Rossotrudnichestvo.

Prensa Latina, Agencia Informativa Latinoamericana S.A, is an essential news source to stay up to date on Cuba and the main world events.

Since its founding on June 16, 1959, the agency has covered all the most important events in the region and, for more than six decades, it has become an important multimedia center with information, photography, editing, radio, video services news and advertising.

Prensa Latina has signed agreements with more than 80 news agencies and media outlets. Its main product is its 24-Hour World News Service, which broadcasts nearly 400 daily news items, in Spanish, English, French, Portuguese, Italian, and Russian, on a wide range of topics such as politics, economics, science, technology, culture, sports, tourism and traditions.

Photo: the Alexander Gorchakov Public Diplomacy Fund
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