Co-founder and General Producer of AsiaTv, Ivone Alves Garcia: “Multipolar world requires rethinking of ways in which information is produced, disseminated and interpreted”

The TV BRICS International Media Network presents a special project for the 20th anniversary of BRICS: “Global Media Briefing.” Expert commentary from representatives of the leading media of BRICS+ countries and partners of the media network covers issues of shaping a unified global agenda; building a multipolar system of global media communications; current trends and key events of the past 20 years for the development of media discourse; and forecasts for the further evolution of the media landscape.

In the view of the Co-founder and General Producer of the Argentine digital media outlet AsiaTv, Ivone Alves Garcia, modern journalism should focus on a clear distinction between facts and their interpretation, while media cooperation within the BRICS space can help establish a balanced information dialogue in which diversity of perspectives becomes an advantage rather than a challenge.

As Garcia noted, international journalism has evolved over the past two decades: from a system of permanent correspondents it has shifted to a model combining remote analysis, digital fact-checking and the strategic use of open sources. This transformation has made journalism more fragmented and oriented towards digital platforms.

When it comes to shaping a global agenda through media discourse, the expert believes it should include issues of development, sovereignty, access to energy and food, healthcare, technology, culture and education. “Not merely as slogans, but as real problems that must be addressed from different civilisational perspectives. The task is to build this agenda without imposing a single moral framework or uniform narrative, while respecting historical and cultural differences between regions,” Garcia stressed.

The expert called for abandoning the illusion of “perfect” media in favour of editorial integrity. “It is not about the absence of a standpoint, but about method: separating facts from interpretation, clearly defining criteria, maintaining consistency and normalising the public correction of errors. What matters is not content purity, but editorial coherence and intellectual honesty,” she explained.

In this context, Garcia praised initiatives such as TV BRICS, which promote the exchange of perspectives between regions. Cooperation within the BRICS space, she emphasised, enables a more equitable architecture of global communications, where genuine pluralism of opinions and the circulation of content between historically disconnected regions becomes possible.

“Cooperation between media organisations, especially within the BRICS space, can contribute to building a more balanced information dialogue in which diversity is not a problem but an advantage. This is both the challenge and the opportunity of our time,” Garcia concluded.